A Powerful Marketing Plan
Using a proven formula, Dillard & Company collects the latest market data, assesses current and emerging marketplace trends, researches properties that have recently sold in your neighborhood, prepares a comparative market analysis (CMA) and delivers a thoroughly researched valuation of your home. After we list your property, we will provide you with continuous market updates to ensure that your property listing remains optimized to match with current market demand.
Online Marketing
84% of all home buyers use the Internet in their home-search process (Source: 2005 NAR Profile of Home Buyers and Sellers) and the use of web search technology is growing. Therefore, it is critical to maximize your home's Online Exposure. Below is a graphic that shows a subset of the websites on which Dillard & Company will post and maintain your property information and photos:
www.DillardandCompany.com
The Dillard & Company website is one of the most advanced real estate sites in the U.S. Your property will be accessible from our homepage under the 'Featured Homes' Section, including digital photo tour, links to property details supported by more photos, a map, and a professionally designed printable flyer. Your listing will also be included on all our FMLS search and search results pages, and will be emailed to each qualified buyer who expresses interest in the home.
Over 15,000 Participating Broker/Agent Websites
Multiple Listing Service (FMLS and GAMLS) Broker Reciprocity Agreements allow Dillard & Company to market your home through every major real estate web portal in the Atlanta area. This includes all cooperating Broker and Agent Web websites.
 www.realtor.com
Realtor.com, the top real estate website used by buyers searching for homes, executes over 6 million property searches daily. For our clients, Dillard & Company purchases the 'Property Enhancement Package' which insures that your home is presented as a 'Showcased Listing' including photographs with thorough descriptions, Photo Tour and is linked through realtor.com to the following major websites for expanded online exposure. |
